Process
Discovery
Organizing user needs helps uncover challenges in their experience as well as unique value we can offer in solving them. Creating user archetypes for all groups of people with dependencies or who offer services for a system helps organizations identify and organize foundational needs and challenges.
Framing
Aggregating and highlighting uncovered themes helps define iterative, well-scoped approaches, building consensus on what needs to be solved and why. This is best done as a product team to ensure alignment and a shared language.
Wireframes, iA & North star prototypes
Design output is delivered through user stories with an emphasis on Jobs to be Done. Devising low-fi designs in initially in a collaborative tool allows focus on core data and user flow needs. Feedback is collected early and throughout the design process. Once story mapped and phased, I design high-fidelity visuals, components and prototypes.
More works
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A brand that is successfully communicated through design is a brand that people will love and trust. We converge research, tech and design thinking to provide people with exceptional experiences.